Association of Fundraising Professionals First Course in Fundraising

November 16 & 17, 2009
Atlantic City, NJ
8:30 am - 4:30 pm
8:00 am - Registration and continental breakfast

Learn how to raise more money more efficiently! Thinking about becoming a fundraiser? Just got your first development job? Let us help! Improve your development office!

This course is approved for 13.75 CE's towards the CFRE certification
CE credits are awarded by the Association of Fundraising Professionals.

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The Institute for Community Development of Southern New Jersey is pleased to offer the AFP First Course in Fundraising.
The AFP First Course in Fundraising offers a complete overview of the development function, featuring state-of-the-art information and techniques. This two-day program includes case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable. 

Who should attend?

Participants typically include executive directors responsible for the development function, fundraising executives with less than three years experience, and volunteers and other staff within the development office.

Executives new to the development field will learn how to organize and manage fundraising programs, gain basic skills in a variety of techniques and prepare for a career in development. 

Volunteers will find the First Course valuable preparation for gift solicitation.

Trustees and CEOs will discover useful tools to shape the direction and clarify the expectations of the development office.

What will I learn?

This course will introduce the novice fundraiser to the fundamental concepts and techniques involving:

Securing individuals as annual donors.

Upgrading and securing major gifts. 

Conducting capital campaigns. 

Working with trustees, volunteers and CEOs.

Obtaining grant support from foundations, corporations, and government sources.

Operating a development office.

Instructors:

Margaret Guellich, CFRE
Linda Lysakowski, ACFRE
Robert E. Wahlers, MS, CFRE

Course Format: 
The course consists of eight modules offered over a two-day period. The modules include:

Introduction to Fundraising and the Development Professional

• Fundraisers in the philanthropic environment
• History of philanthropy in America
• Public, professional, organizational and personal contexts for philanthropic fundraising

Planning for Successful Fundraising

• Strategic planning 
• The operational development plan
• The case statement
• Ethics 

Integrated Development Programs

• The three types of giving 
• Why people give

Annual Giving

• The concept of annual giving
• The annual giving campaign
• Personal solicitation
• Direct mail fundraising
• Evaluation, stewardship and reporting
• Special events

• Fundraising by telephone

Securing Major Gifts

• Donor relations and involvement
• Prospect/donor research
• Soliciting the major gift
• Planned giving

Obtaining Grant Support

• Foundation giving
• Corporate giving
• Federated giving
• Government grants
• Research, identification and evaluation of prospects
• Cultivation and involvement techniques
• Asking for the investment
• Follow-up, acknowledgment and recognition

Board Members, CEOs and Other Volunteers

• Volunteers -- where, why, how they are important
• Board and CEO roles and responsibilities 
• Working with the Development Committee and other volunteers
• Managing Development Office Operations
• The validity of fundraising
• Technology
• Gift processing
• Management principles in the development office

Managing Development Office Operations

• The validity of fundraising
• Technology
• Gift processing
• Management principles in the development office
   

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Need a place to stay?

Lodging:  Looking for a place to stay? Click here for a list of area lodging. Looking for something to do while your here? While visiting Atlantic City, take advantage of all that Atlantic County has to offer.  Click here for things to do and places to see.

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Cost:

$350.00 for AFP members, affiliates, 
$390.00 for non-members.

 Course materials are included.

Continental breakfast and lunch are included.

Location:

The Richard Stockton College of New Jersey
Carnegie Library Center
35 S. Dr. Martin Luther King Jr. Blvd.
Atlantic City, NJ 08401.

Free, convenient parking

Click here for directions to the Carnegie Library Center

To register by phone, please call 609.626.3599

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Cancellation Policy

The cancellation policy varies by course or program, depending on the length of the course or program. For short courses, seminars and workshops, you may cancel prior to 3 days before the course for full refund. Refunds for short courses, seminars and workshops may be subject to a $10.00 processing fee. For certificate programs and other long courses, any cancellation by a registrant must be received at least 15 days prior to the start date of the course for full refund. 50% refund will be made for cancellations made within 15 days prior to the course start date. All refunds for certificate programs are subject to a $50.00 processing fee.

No refunds will be made once a course is in session, although in cases involving medical emergencies, we can accommodate a participant's need to hold a registration to the next cohort group of the course or similar course.

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